Article from the Herald Sun
Rhett Watson and Geraldine Mitchell
August 14, 2009 12:00am
BATTERY hens may become a thing of the past with a supermarket giant signalling a shift to free-range eggs.
Woolworths will reduce its reliance on cage eggs by almost halving to 11 the number of brands it sells.
The move is expected to speed up a consumer-driven switch to free-range and barn-laid eggs.The average price of a dozen cage eggs in Victoria is $4.50 compared to free-range eggs at $6.50 . Woolworths’ fresh food general manager Michael Batycki believes the move will lower prices for free-range eggs.
“(This) will influence our suppliers . . . and may generate a faster rate of change and that’s good,” he said.”As demand for free-range and barn-laid increases, through the economies of scale we should see a greater level of affordability.”Mr Batycki said battery hens could be phased out. But the Australian Egg Corporation said suggestions of the cage industry’s demise were premature.General manager James Kellaway agreed the price of free-range and barn-laid would fall if demand rose. But they would never be as cheap as cage eggs.About 80 per cent of Australia’s 13 million laying hens are kept in cages.
But the market share of free-range eggs has almost doubled in eight years to 31 per cent.
Mr Kellaway said he understood concerns about the health of battery hens, but he didn’t believe the practice was cruel.
Animal Liberation spokesman Mark Pearson said any change by a retail giant such as Woolworths was a positive step in pushing Australia to ban caged hens.
“They are sending a huge signal to the industry that it is inevitable battery cages will be relegated to the scrap heap of history and that’s because of what the consumer wants,” he said.
Victorian Farmers Federation egg group president Brian Ahmed said slashing the sale of cage eggs in supermarkets would remove consumer choice.
“I thought we gave people a choice in this country,” he said. Reducing the sale of cage eggs would devastate the industry. “It would run people broke,” he said.
Amazing compared to 2004 when Free Range Eggs made up only 9 per cent of the eg market in Australia! Whilst it’s not a complete phase out of cage or barn laid eggs everywhere, it’s a start and certainly evidence that as consumers, we have a lot of power to dictate the world we want to live in by what we buy and what we consume.-Cate