We Want Tap

Most of us know that bottled water is a waste of money and masses of resources and energy. There are already plenty of tap water bottles out there, but I came across this UK product that tickled my design bone. I think it's a good case in point that sometimes some clever design and marketing, i.e. acting a little like the 'big boys' makes products look so much better and more desirable.

www.wewanttap.com